Life works in strange ways sometimes. A couple years back, Brewer Company was looking to make a big splash when they unveiled their new Saddle Seat product at the American Dental Association’s Annual Meeting.
That particular year, the industry’s biggest event was being held in San Antonio, Texas. The team at Brewer knew there would be plenty of cowboy themed promotions, so they wanted to make sure the promo for their Saddle Seat would be fun, engaging, and above all, stand out in a very crowded and competitive landscape.
Enter one longGUNS team member who just so happens to portray Buffalo Bill in Wild West re-enactments. Brewer’s event promotion featured Buffalo Bill sitting on the new Saddle Seat. The offer was to come by the booth to see the saddle seat and get your picture taken with Buffalo Bill.
During the day, Buffalo Bill delivered engaging, in-booth product demos and strolled the convention center floor handing out promotional flyers directing people to the Brewer booth. At night, he handed out flyers up and down the Riverwalk.
The end result of such inspired efforts not only drove booth traffic and augmented email databases, it got our client and their new product prominently featured on the cover of the Show Daily.
We like to think of it as another example of how we help clients make every shot count.